Market Strategy & Program Planning (2024)

Strategic planning with expert insights

Question? Answer. Solution!

We’ll use our market research to identify opportunities for your small, mid-size, or large college or university. Then, we’ll use those insights to strategize how to set you apart. We’ll enhance your courses, evaluate new programs, and sync up your portfolio with the career-connected programs that learners need.

How we’ll get started

We’ll kick off our partnership by talking about industry trends and what they could mean to your university. This includes examining learners’ motivations to choose one program over another and the market trends around a particular program being offered online, on-campus, or hybrid format.

Gathering data and uncovering insights will help us:

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  Know your competition and your advantage

  Finding and considering how to use your unique strengths will inform our strategy. Our research will give you the big-picture view of higher ed and let us explore different sectors where you’re best suited to meet learner demand.

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  Forecast labor trends to fill market gaps

  Whatarelearners looking for? The same thing as employers.So, we’ll help you bridge thegap between them.First, we’lldeterminewhichareas of the labor marketareemerging and expanding.Then,we’ll pinpointwhichskillsemployerswill need mostandwhich programs you should offer.

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  Identify your best opportunities for new programs

  Through gap analysis, we’ll find the industries and sectors being overlooked by higher ed. Thiswillallow us to exploremajors that can further your goals and create high-impact outcomes for learners. Check out our research in the State of the Education Market at the bachelor’s,master’s, anddoctorallevelsto begin learning more.

Strengthening your portfolio: Our proprietary approach

What makes a program successful? The answer lies in analysis and collaboration.

We’ll collaborate closely to map out your market opportunities with our signature Strategic Portfolio Development™ approach. Our findings will enable us to design programs with maximum impact on your growth and learners’ outcomes.

Our thorough market research will help us:

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  Analyze marketplaces to identify what learners want

  We’ll analyze national and local enrollment data to understand learners’ motivations. This will tell us whether to design specific programs for on-campus or distance-learning students, for example. It will also help define the best strategy to grow your pool of prospective learners and boost enrollment.

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  Discover employer indicators

  Wecreate the programs thatemployersarelooking for.How? With future-facing labor trends based onreal-time job listings, marketresearch, andGoogle search activity for collegedegrees.

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  Get ahead of the competition

  We’llevaluatethe competition before you enter a market so youcan anticipate how your programs willcompare.By analyzing IPEDS and Google search data, we’llshow you what attracts learners to youandhowtheirneeds aren’t being met elsewhere.